Werthi, K. T.; Perwira, A. A. G. A. N.; Arditaloka, I. W. A.; Sudiari, M.; Putri, N. M. G. A.; Wardhana, Z. F.; Sengkey, F. Consumer Perception and Meaning Constraction Towards Store Theatrics in InstagramDigital Marketing Content at Kebun Raya Bali in the “Sunset Di Kebun” Program. JMPH 2026, 10, 161-170.